Title

The Buying Center Concept: Fact or Fiction?

Document Type

Conference Proceeding

Publication Date

1984

Publication Title

AMA Winter Educators' Conference Proceedings

First Page

141

Last Page

144

Additional Publication URL

http://www.worldcat.org/oclc/752874048

Abstract

Focuses on the significance of organizational buying behavior. Importance of purchase decision; Factors affecting collective behavior and performance; Interaction of socioeconomic field.

Rights

The version of record can be found through World Cat.

Notes

Full-text not available due to publisher restrictions. Article can be purchased through the American Marketing Association.