Document Type

Article

Publication Date

2011

Publication Title

Technical Communication Quarterly

First Page

239

Last Page

273

DOI

http://dx.doi.org/10.1080/10572252.2011.578237

Abstract

In the field that investigates infectious brain diseases such as mad cow disease, the verbal and visual packaging of scientific visuals associated with identifying the agent, prion, its processes, and structure served the community ritual of establishing belief in a highly unorthodox phenomenon. Visual promotion fed into cultural expectations of single agents and simple processes, even though the actual agency and disease process have proven highly complex and perhaps unknowable.

Rights

This is an Accepted Manuscript of an article published by Taylor & Francis in Technical Communication Quarterly on 6-10-2011, available online: http://wwww.tandfonline.com/10.1080/10572252.2011.578237.