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Manuscripts

Authors

Donald E. Myers

Abstract

Advertising is only a form of propaganda. In many instances it has accomplished ends that are for the good of the people. Examples of advertising for the good of the masses can be seen in the publicity that the new medical discoveries are given. You would not say that knowledge and awareness of penicillin are harmful to people who are not doctor. of medicine. You will not let yourself think that posters asking for contributions to The National Foundation for Prevention of Infantile Paralysis should be burned for "selling themselves" to the American public. Nor will you think that newsreels showing the heroic work of the Red Cross are a lot of "high pressure salesmanship." You would not want the church page, giving exact location, time and subject of Sunday's services, cut from your paper because it "plays up" a coming event.

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