Radio "give away" programs are those productions which offer some type of reward to a participant for his efforts on the program. This person mayor may not be present at the actual broadcast. This type of program is of recent origin, but it is rapidly becoming one of the more outstanding forms of radio entertainment.
O'Nan, Joseph A.
"THE RADIO "GIVE AWAY" PROGRAM,"
Manuscripts: Vol. 16
, Article 18.
Available at: http://digitalcommons.butler.edu/manuscripts/vol16/iss2/18