Here you will find scholarly and other professional works of faculty in Marketing and Management.

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Submissions from 2015

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What Are the Most Important Factors for Accounting Information Quality and Their Impact on AIS Data Quality Outcomes?, Hongjiang Xu

Submissions from 2014

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The Stakeholder Approach: A New Perspective on Developing and Marketing Clinical Trials, Courtney Droms, Michael Ferguson, and Karen Giuliano

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The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors, Bui My, Courtney Droms, and Georgiana Cracium

Submissions from 2013

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Take It Back: Dynamic Consumer Goals in Retail Customer Service Transactions, Courtney Droms

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Q&A Platforms Evaluated Using Butler University Q&A Intelligence Index, Trent Ritzenthaler, Richard Fetter, and Ginger Lippert

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M-commerce development in developing country: Users’ perspective, Hongjiang Xu

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The Effect of Perceived Security on Consumers’ Intent to Use, Satisfaction and Loyalty to M-commerce in China, Hongjiang Xu

Submissions from 2012

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The Chinese Health Care System: An Analysis of the Current and Emerging Health Care Needs, Karen Giuliano and Courtney Droms

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Education and Ecotourism: A Framework and Analysis of Education in Ecolodges in Costa Rica and Panama, Gregory E. Osland and Robert D. Mackoy

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Internships and the Assessment of Student Learning, William K. Templeton, Karel A. Updyke, and Robert B. Bennett

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Organization’s Top Management and Other System Users’ Perceptions towards Data Quality Performance and Expectations, Hongjiang Xu

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Do M-Commerce User’s Expectations Reflect Reality?, Hongjiang Xu and Jiayun Yang

Submissions from 2011

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The Effect of Virtuality on Individual Network Centrality and Performance in On-going, Distributed Teams, Priscilla Arling and Mani Subramani

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The Challenge of Implementing an ERP System in a Small and Medium Enterprise – A Teaching Case of ERP Project Management, Hongjiang Xu, Patrick J. Rondeau, and Sakthi Mahenthiran

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Boundary work: An interpretive ethnographic perspective on negotiating and leveraging cross-cultural identity, Noriko Yagi and Jill Kleinberg

Submissions from 2009

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Eating with a Purpose:Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments, Courtney M. Droms, Rebecca Walker Naylor, and Kelly L. Haws

International entrepreneurship: leveraging internal and external knowledge sources , Stephanie A. Fernhaber, Patricia P. Mcdougall-Covin, and Dean A. Shepherd

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The Impact of Early Imprinting on Evolution of New Venture Networks, Stephanie A. Fernhaber and Hana Milanov

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Biz Prof Says Retailers Prepare for Post Recession Environment, Kathryn W. King

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Gender Differences in Communication:Implications for Salespeople, Daniel H. McQuiston and Kathryn A. Morris

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Beginnings of a Fulfilling Career, Gregory E. Osland

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High-versus Low-Context National Cultures: Preferences for Type of Retailer and for Human Interaction, Gregory E. Osland and Bela Florenthal

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The Bad News and the Good News: The Long-term Consequences of Having Used an Alternative Work Schedule, Margaret Padgett, Lynn Harland, and Steven B. Moser

Submissions from 2008

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International Entrepreneuship and Geographic Location: An Empirical Examination of New Venture Internationalization, Stephanie A. Fernhaber, Brett Anitra Gilbert, and Paticia P. McDougall

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Spoiled Brands: Protecting Your Company's Goodwill and Assets from Food Contamination Claims, Zachary S. Finn, Timothy Anderson, and Donald Lund

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Strategic Implications of the Open-Market Paradigm Under Digital Convergence: The Case of Small Business C2C, Sunran Jeon, So Ra Park, and L. A. Digman

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A cross cultural study of corporate blogs in the U.S. and in Korea, Sunran Jeon, Seong No Yoon, and Jongheon Kim

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ASP Effects in the Small Size Enterprise: A Case of Bizmeka of Korea Telecom, Hwanyoung Kim, Sunran Jeon, and Jongheon Kim

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Can Leaders Step Outside of the Gender Box? An Examination of Leadership and Gender Role Stereotypes, Margaret Y. Padgett, Craig B. Caldwell, and Andrew Embry

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Virtual World Affordances: Enhancing Brand Value, SoRa Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, and Sunran Jeon

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Building momentum for business school curriculum change: Measurable lessons from a pilot course in real business experience, Mark Uchida, Craig B. Caldwell, Friel Terry, and Lawrence J. Lad

Submissions from 2007

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Dimensions of Internet Commerce Trust, D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, and Gregory E. Osland

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Not Every Risk Manager Needs To Become An ERM, Zachary S. Finn

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Ecotourism in Latin America: Four Types of Birding Tours, Gregory E. Osland

Submissions from 2006

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Promoting Investments in Intangible Organizational Assets through Aligned Incentive Compensation Plans, Susan B. Hughes, Craig B. Caldwell, and Kathy A. Paulson Gjerde

"When are the Japanese Japanese?" Negotiating Japanese Cultural Identity in a Japan-US Binational Organization, Noriko Yagi

Submissions from 2005

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The Relationship between Pre-Employment Expectations, Experiences, and the Length of Stay in Public Accounting, Margaret Y. Padgett, Kathy Paulson Gjerde, Susan B. Hughes, and Carolyn J. Born

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Value Chain Responsibility: A Farewell to Arm's Length, Robert Phillips and Craig B. Caldwell

Ethnography as Research Methodology for International Business Studies : Its Complementary Role to the Methodology Based on a Positivistic Paradigm, Noriko Yagi

Submissions from 2004

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Building Internet Trust: Signaling through Trustmarks, K. Damon Aiken, Ben S. Liu, Robert D. Mackoy, and Gregory E. Osland

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A Bayesian Network Estimation of the Service-Profit Chain for Transport Service Satisfaction, Ronald D. Anderson and Robert D. Mackoy

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What do you Charge? It Depends., Zachary S. Finn

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Lodge Selection and Satisfaction: Attributes Valued by Ecotourists, Robert D. Mackoy and Gregory E. Osland

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Successful branding of a commodity product: The case of RAEX LASER steel, Daniel McQuiston

Submissions from 2003

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Why Not RMs in in Insurance Agencies?, Zachary S. Finn

Submissions from 2001

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Selecting International Modes of Entry and Expansion, Gregory E. Osland, Charles R. Taylor, and Shaoming Zou

Submissions from 2000

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Foreign Market Entry Strategies of Japanese MNCs, Charles R. Taylor, Shaoming Zou, and Gregory E. Osland

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Reward contingency, unemployment, and functional turnover, Chuck R. Williams

Submissions from 1999

Understanding Research on Values in Business: A Level of Analysis Framework, Bradley R. Agle and Craig B. Caldwell

Submissions from 1998

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Multinationals in China: Responding to Host Government Pressures, Ingmar Bjorkman and Gregory E. Osland

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Where all the Children are Above Average: A Meta analysis of the Performance Appraisal Purpose Affect, J. Jawahar and Chuck R. Williams

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The Use of Multiple-Party Perspectives in International Joint Venture Research, Gregory E. Osland and S. Tamer Cavugsil

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Confounds in the Measurement of Predictive Expectations, Richard A. Spreng, Robert Mackoy, and Cornelia Dröge

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Effects of Library Instruction on University Students’ Satisfaction with the Library: A Longitudinal Study, Anthony Stamatoplos and Robert Mackoy

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International Entry Mode Choice by U.S. and Japanese MNCs: A Cross-cultural Assessment of the Transaction Cost Analysis Framework, Charles R. Taylor, Shaoming Zho, and Gregory E. Osland

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Correcting turnover correlations: A critique, Chuck R. Williams and L. H. Peters

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The EXPERF Scale: A Cross-National Generalized Export Performance Measure, Shaoming Zou, Charles R. Taylor, and Gregory E. Osland

Submissions from 1996

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Performance Issues in U.S.–China Joint Ventures, Gregory E. Osland and S. Tamer Cavugsil

Submissions from 1995

Social Contracting as a Trust Building Process of Network Governance, Lawrence J. Lad and Jerry M. Calton

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Entrepreneurship in a Transition Economy: An Examination of Venture Creation in Hungary, M. A. Lyles, L. S. Baird, and J. Burdeane Orris

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Learning through International Strategic Alliances: Processes and Factors that Enhance Marketing Strategy Effectiveness, Gregory E. Osland and Attila Yaprak

Submissions from 1994

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Successful Operating Strategies in the Performance of U.S.-China Joint Ventures, Gregory E. Osland

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Another Look at The Relationship Between Performance and Voluntary Turnover, Chuck R. Williams and Linda P. Livingstone

Submissions from 1993

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Negotiation in Channels of Distribution: Conditions, Behavior, and Outcomes, Gregory E. Osland and Lloyd M. Rhinehart

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A Process Model On the Formation of Multinational Stategic Alliances, Gregory E. Osland and Attila Yaprak

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Recruiting Sources and Posthire Outcomes for Job Applicants and New Hires: A Test of Two Hypotheses, Chuck R. Williams, Chalmer E. Labig, and Thomas H. Stone

Submissions from 1992

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Impediments to Timely Delivery of New Products at an Industrial Products Firm, Barry E. King and Richard J. Penlesky

Submissions from 1991

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Origins and Development of the Product Life Cycle Concept, Gregory E. Osland

Submissions from 1990

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"Doing Business in China: A Framework for Cross-Cultural Understanding, Gregory E. Osland

Submissions from 1989

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Collaborative Approaches to the Sociopolitical Environment: The Emergence of Issues Management Alliances, Douglas R. Austrom and Lawrence J. Lad

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Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior, Daniel H. McQuiston

Submissions from 1987

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Goal importance, self-focus and the goal setting process, Chuck R. Williams and John R. Hollenbeck

Submissions from 1986

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Turnover functionality versus turnover frequency: A note on work attitudes and organizational effectiveness, Chuck R. Williams and John R. Hollenbeck

Submissions from 1984

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The Buying Center Concept: Fact or Fiction?, W. J. Johnston and Daniel H. McQuiston

Submissions from 1983

Industry Self-Regulation: An Economic, Organizational, and Political Analysis, Lawrence J. Lad and Anil K. Gupta