Here you will find scholarly and other professional works of faculty in Marketing and Management.

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Submissions from 2017

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Perceptions of personal risk in tourists’ destination choices: nature tours in Mexico, Gregory E. Osland, Robert Mackoy, and Marleen McCormick

Submissions from 2016

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Effectuation, Not Being Pragmatic or Process Theorizing, Remains Ineffectual: Responding to the Commentaries, Richard J. Arend, Hessam Sarooghi, and Andrew C. Burkemper

Submissions from 2010

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The Impact of Interorganizational Imitation on New Venture International Entry and Performance, Stephanie A. Fernhaber and Dan Li

Submissions from 2008

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International Entrepreneuship and Geographic Location: An Empirical Examination of New Venture Internationalization, Stephanie A. Fernhaber, Brett Anitra Gilbert, and Paticia P. McDougall

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Spoiled Brands: Protecting Your Company's Goodwill and Assets from Food Contamination Claims, Zachary S. Finn, Timothy Anderson, and Donald Lund

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Strategic Implications of the Open-Market Paradigm Under Digital Convergence: The Case of Small Business C2C, Sunran Jeon, So Ra Park, and L. A. Digman

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A cross cultural study of corporate blogs in the U.S. and in Korea, Sunran Jeon, Seong No Yoon, and Jongheon Kim

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ASP Effects in the Small Size Enterprise: A Case of Bizmeka of Korea Telecom, Hwanyoung Kim, Sunran Jeon, and Jongheon Kim

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Can Leaders Step Outside of the Gender Box? An Examination of Leadership and Gender Role Stereotypes, Margaret Y. Padgett, Craig B. Caldwell, and Andrew Embry

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Virtual World Affordances: Enhancing Brand Value, SoRa Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, and Sunran Jeon

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Building momentum for business school curriculum change: Measurable lessons from a pilot course in real business experience, Mark Uchida, Craig B. Caldwell, Friel Terry, and Lawrence J. Lad

Submissions from 2007

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Dimensions of Internet Commerce Trust, D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, and Gregory E. Osland

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Exploring the Role of Industry Structure in New Venture Internationalization, Stephanie A. Fernhaber, Patricia P. McDougall, and Benjamin M. Oviart

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Not Every Risk Manager Needs To Become An ERM, Zachary S. Finn

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Ecotourism in Latin America: Four Types of Birding Tours, Gregory E. Osland

Submissions from 2004

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Building Internet Trust: Signaling through Trustmarks, K. Damon Aiken, Ben S. Liu, Robert D. Mackoy, and Gregory E. Osland

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A Bayesian Network Estimation of the Service-Profit Chain for Transport Service Satisfaction, Ronald D. Anderson and Robert D. Mackoy

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What do you Charge? It Depends., Zachary S. Finn

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Lodge Selection and Satisfaction: Attributes Valued by Ecotourists, Robert D. Mackoy and Gregory E. Osland

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Successful branding of a commodity product: The case of RAEX LASER steel, Daniel McQuiston

Submissions from 2003

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Why Not RMs in in Insurance Agencies?, Zachary S. Finn

Submissions from 2001

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Selecting International Modes of Entry and Expansion, Gregory E. Osland, Charles R. Taylor, and Shaoming Zou

Submissions from 2000

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Foreign Market Entry Strategies of Japanese MNCs, Charles R. Taylor, Shaoming Zou, and Gregory E. Osland

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Reward contingency, unemployment, and functional turnover, Chuck R. Williams

Submissions from 1999

Understanding Research on Values in Business: A Level of Analysis Framework, Bradley R. Agle and Craig B. Caldwell

Submissions from 1996

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Performance Issues in U.S.–China Joint Ventures, Gregory E. Osland and S. Tamer Cavugsil

Submissions from 1993

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Negotiation in Channels of Distribution: Conditions, Behavior, and Outcomes, Gregory E. Osland and Lloyd M. Rhinehart

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A Process Model On the Formation of Multinational Stategic Alliances, Gregory E. Osland and Attila Yaprak

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Recruiting Sources and Posthire Outcomes for Job Applicants and New Hires: A Test of Two Hypotheses, Chuck R. Williams, Chalmer E. Labig, and Thomas H. Stone

Submissions from 1992

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Impediments to Timely Delivery of New Products at an Industrial Products Firm, Barry E. King and Richard J. Penlesky

Submissions from 1991

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Origins and Development of the Product Life Cycle Concept, Gregory E. Osland

Submissions from 1987

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Goal importance, self-focus and the goal setting process, Chuck R. Williams and John R. Hollenbeck

Submissions from 1984

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The Buying Center Concept: Fact or Fiction?, W. J. Johnston and Daniel H. McQuiston

Submissions from 1983

Industry Self-Regulation: An Economic, Organizational, and Political Analysis, Lawrence J. Lad and Anil K. Gupta