Date of Award
This investigation sought to build on past content analysis of children-focused advertising to better understand how advertisers have responded to the changing television advertising market. It is important because little attention has been paid to the effects of cable specialization and FCC regulations on the methods and appeals used in children-focused advertising.
Lane, Megan A., "Analysis and Direction for the Changing World of Breakfast Cereal Advertising: A Content Analysis Study of 1998-99 Television Advertisements" (2000). Undergraduate Honors Thesis Collection. Paper 58.