In Search of a Name

Authors

Dmitri A. Borgmann

Abstract

In our August issue, we considered the merits and the drawbacks of DYNAX as a possible marketing name for one of the principal products of a large industrial corporation, operating internationally, and identified in the public mind with fuels. Let us now analyze another potential marketing name: QUESTA.

Recommended Citation

Borgmann, Dmitri A. (1968) "In Search of a Name," Word Ways: Vol. 1 : Iss. 4 , Article 11.
Retrieved from: https://digitalcommons.butler.edu/wordways/vol1/iss4/11