In our August issue, we considered the merits and the drawbacks of DYNAX as a possible marketing name for one of the principal products of a large industrial corporation, operating internationally, and identified in the public mind with fuels. Let us now analyze another potential marketing name: QUESTA.
Borgmann, Dmitri A.
"In Search of a Name,"
Word Ways: Vol. 1
, Article 11.
Available at: http://digitalcommons.butler.edu/wordways/vol1/iss4/11