Nearly everyone, not excluding, pardon the expression, many readers of Word Ways, is scared stiff of big words. A word don't have to be long to be a big word. Any word out of the, as they say, every day casual conversation type of word is big. And what fear such words can strike in the hearts and minds of them who meets them. Wow!
Beaman, Ralph G.
"Up Your Wordpower,"
Word Ways: Vol. 10
, Article 9.
Available at: http://digitalcommons.butler.edu/wordways/vol10/iss2/9