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Article Title

Hair-It-Is

Authors

A. Ross Eckler

Abstract

Shy Locks, said the sign over the store on South Washington Street in Alexandria, Virginia. That's a clever name for a beauty parlor, I thought, but I wonder how many people get the Shakespearean reference. Still, I mused, it probably doesn't matter -- what does count is that the proprietor has created an attention-getting name, one that just might bring in an extra customer or two. Thinking further about it, I was sure that I had seen other beauty parlors with names that played on words -- The Clip Joint and The Razor's Edge came immediately to mind.

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