In 1844 a group of eleven school teachers discovered a small waterfall near Ellenville, New York and agreed to give it a name by reversing the number of their party. The Nevele Hotel, founded in 1911, now includes Nevele Falls on its property, with a plaque permanently recording the history of its name. Stories like these are, of course, extraordinary, but there exist a good many other brand names and company names which are either palindromes or are based on similar word reversals.
"Brand Name Palindromes,"
Word Ways: Vol. 14
, Article 9.
Available at: http://digitalcommons.butler.edu/wordways/vol14/iss4/9