Names of businesses, especially small Mom-and-Pop ones, are a fertile source of wordplay. This is especially evident in beauty parlor and barbershop nomenclature, extensively documented in "Hair-It-Is" in the May 1979 Word Ways. This article is a sequel, concentrating on women's and men's clothing stores, including such specialties as maternity and bridal shops, but excluding shoes (more often dominated by large chains). The names in both articles are an impressive testimony to the inventiveness of the human mind.
Eckler, A. Ross
Word Ways: Vol. 18
, Article 3.
Available at: http://digitalcommons.butler.edu/wordways/vol18/iss2/3