In the November 1994 Kickshaws Peter Newby introduced a style of punning on well-known names of the form "Was Franchot Ton deaf? Was Vincent Price conscious?", calling them logomotives. Here's my three cents worth (would Lotte Lenya threepenny)?
Word Ways: Vol. 37
, Article 21.
Available at: http://digitalcommons.butler.edu/wordways/vol37/iss1/21