Why does any sports fan say "we" when talking about her team? What, exactly, is happening in her mind, on a conscious or subconscious level, when she says it? My search for the answer led me through a number of scholarly sources, and finally to conduct my own research.
"We, the Fans,"
Word Ways: Vol. 48
, Article 4.
Available at: http://digitalcommons.butler.edu/wordways/vol48/iss3/4