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Feminist Media Studies

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In an era of increasing globalization, women continue to be underrepresented and stereotyped in national, international, and global news media. The problem is exacerbated when traditional geographic boundaries are crossed and the media in one country report on issues and events, particularly those that impact women, in another country. The question addressed in this article is how news organizations can best represent women and our diverse lives within this new global context. In an effort to bridge the local-global dichotomy, this article aims to make connections between macro-level theories of cultural globalization and micro-level theories of feminism. Three scenarios of cultural globalization, as proposed by Jan Nederveen Pieterse (2004), are extended to show their relationship with journalism, feminism, and story stances. The article shows how the clash of civilizations scenario relates to nationalistic news practices, patriarchal representations, and story stances that only include the voices of the dominant group. Similarly, it shows how the scenario of cultural homogenization relates to cultural imperialism, “global feminism,” and a story stance that homogenizes women’s lives. Finally, it shows the relationships among cultural hybridization, glocalized journalism, transnational feminisms, and story stances that give voice to underrepresented groups.


This is an Accepted Manuscript of an article published by Taylor & Francis in FEMINIST MEDIA STUDIES on May 21, 2009, available online:

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