The ‘Most Interesting Man in the World'
Critical Studies in Television Online
Additional Publication URL
The history of "the Most Interesting Man in the World," from Fernando Lamas and Johnny Carson to Don Draper and the Dos Equis spokesman.
Link leads to full text provided by Critical Studies in Television.
Edgerton, Gary, "The ‘Most Interesting Man in the World'" (2012). Scholarship and Professional Work - Communication. 62.