Document Type


Publication Date

Spring 1989

Publication Title

Journal of Midwest Marketing

Additional Publication URL


A factor analytic methodology is used to measure and interpret the evaluative criteria used by the functional roles represented in an industrial decision making unit during their consideration to purchase a piece of capital equipment. The results of the study indicate that the criteria employed by each decision maker during the evaluation of this equipment varied by functional role. The attributes contained in each evaluative dimension were directly related to each functional role primary job responsibility.


This is an electronic copy of a journal article originally published by Marketing Management Association (formerly the Midwest Marketing Association). Archived with permission. The author(s) reserves all rights.