Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought
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Underpinnings and recognition of the product life cycle concept are found in the writings of sociologists, anthropologists, economists, and marketers of the last two centuries. The fashion cycle and advertising spiral are antecedents of the well-known graphic form of the PLC that has been discussed for the last forty years.
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Osland, Gregory E., "Origins and Development of the Product Life Cycle Concept" (1991). Scholarship and Professional Work - Business. 237.