The Buying Center Concept: Fact or Fiction?
AMA Winter Educators' Conference Proceedings
Additional Publication URL
Focuses on the significance of organizational buying behavior. Importance of purchase decision; Factors affecting collective behavior and performance; Interaction of socioeconomic field.
The version of record can be found through World Cat.
Johnston, W. J. and McQuiston, Daniel H., "The Buying Center Concept: Fact or Fiction?" (1984). Scholarship and Professional Work - Business. 46.