Part of the Marketing Commons

Works in Marketing

2022

Economic Implications of State-Wide COVID-19 Response Aggressiveness, Michael Edward Parker
Undergraduate Honors Thesis Collection

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The Impact of Study Abroad as it Relates to Business Students' Career Paths, Madison M. Burgett
Undergraduate Honors Thesis Collection

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Investigating Instagram Marketing Strategies for Nonprofit Donor Engagement During the Covid-19 Pandemic, Annabella Cobos
Undergraduate Honors Thesis Collection

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Consumer Perceptions of Cause-Related Marketing: A Comparison of India and the United States, Kyle Palmer
Undergraduate Honors Thesis Collection

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2020

Audience response to endemic and non-endemic sponsors of esports events, Ryan Rogers, Lee Farquhar, Jacob Mummert
Scholarship and Professional Work - Communication

Audience response to endemic and non-endemic sponsors of esports events, Ryan Rogers, Lee Farquhar, Jacob Mummert
Ryan Rogers

Audience response to endemic and non-endemic sponsors of esports events, Lee Farquhar, Ryan Rogers, Jacob Mummert
Lee Farquhar

The Impact of Gender Diversity and Tokenism on the Attractiveness of an Organization, Lilly Thuma
Undergraduate Honors Thesis Collection

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2018

Advertising Appeals and Willingness to Pay for a Music Streaming Service, Katharine Baird
Undergraduate Honors Thesis Collection

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2017

A Question of Food Intake: The Impact of Living Arrangement and Meal Factors on Total Daily Caloric Intake, Kalei Sorenson
Undergraduate Honors Thesis Collection

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Song Product Characteristics and Music Commercial Performance, Arilova A. Randrianasolo, Jeremiah Sala
Scholarship and Professional Work - Business

2016

Examining the Use of Nutrition Information on Restaurant Menus, Courtney Droms Hatch
Courtney M. Droms

Pomegranate Juice Can Do THAT? Navigating the Jurisdictional Landscape of Food Health Claim Regulation in a Post-POM Wonderful World, Hilary G. Buttrick, Courtney Droms Hatch
Courtney M. Droms

Pomegranate Juice Can Do THAT? Navigating the Jurisdictional Landscape of Food Health Claim Regulation in a Post-POM Wonderful World, Hilary G. Buttrick, Courtney Droms Hatch
Courtney M. Droms

Examining the Use of Nutrition Information on Restaurant Menus, Courtney Droms Hatch
Courtney M. Droms

Pomegranate Juice Can Do THAT? Navigating the Jurisdictional Landscape of Food Health Claim Regulation in a Post-POM Wonderful World, Hilary G. Buttrick, Courtney Droms Hatch
Scholarship and Professional Work - Business

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Examining the Effects of Culture on Preference of Social Cause in Cause-Related Marketing: A Cross-Cultural Study of the United States and Chile, Alicia Helfrich
Undergraduate Honors Thesis Collection

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Examining the Use of Nutrition Information on Restaurant Menus, Courtney Droms Hatch
Scholarship and Professional Work - Business

2015

Foreign Market Entry Strategies of Japanese MNCs, Charles R. Taylor, Shaoming Zou, Gregory E. Osland
Gregory E. Osland

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Successful Operating Strategies in the Performance of U.S.-China Joint Ventures, Gregory E. Osland
Gregory E. Osland

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Negotiation in Channels of Distribution: Conditions, Behavior, and Outcomes, Gregory Osland, Lloyd Rhinehart
Gregory E. Osland

Education and Ecotourism: A Framework and Analysis of Education in Ecolodges in Costa Rica and Panama, Gregory E. Osland, Robert D. Mackoy
Gregory E. Osland

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"Doing Business in China: A Framework for Cross-Cultural Understanding, Gregory Osland
Gregory E. Osland

Lodge Selection and Satisfaction: Attributes Valued by Ecotourists, Robert D. Mackoy, Gregory E. Osland
Gregory E. Osland

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Selecting International Modes of Entry and Expansion, Gregory E. Osland, Charles R. Taylor, Shaoming Zou
Gregory E. Osland

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Origins and Development of the Product Life Cycle Concept, Gregory E. Osland
Gregory E. Osland

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Learning through International Strategic Alliances: Processes and Factors that Enhance Marketing Strategy Effectiveness, Gregory E. Osland, Attila Yaprak
Gregory E. Osland

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Lodge Selection and Satisfaction: Attributes Valued by Ecotourists, Robert D. Mackoy, Gregory E. Osland
Robert Mackoy

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Issues in Ecolodge Management in Latin America, Gregory Osland, Robert Mackoy
Robert Mackoy

Stages and patterns of internationalization of the Chinese-owned firms : market-seeking versus resource-seeking firms, Roberto CURCI, Ling Yee, Esther LI, Robert MACKOY
Robert Mackoy

Education and Ecotourism: A Framework and Analysis of Education in Ecolodges in Costa Rica and Panama, Gregory E. Osland, Robert D. Mackoy
Robert Mackoy

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Do Green Lifestyle Consumers Appreciate Low Involvement Green Products?, Bela Florenthal, Priscilla Arling
Priscilla Arling

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The Impact and Interaction of Music Familiarity and Congruency on Responses to Advertisements, Michael Blecha
Undergraduate Honors Thesis Collection

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2014

The Stakeholder Approach: A New Perspective on Developing and Marketing Clinical Trials, Courtney Droms, Michael Ferguson, Karen Giuliano
Courtney M. Droms

The Chinese Health Care System: An Analysis of the Current and Emerging Health Care Needs, Karen Giuliano, Courtney Droms
Courtney Hatch

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The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors, Bui My, Courtney Droms, Georgiana Cracium
Courtney M. Droms

Take It Back: Dynamic Consumer Goals in Retail Customer Service Transactions, Courtney Droms
Courtney Hatch

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The Stakeholder Approach: A New Perspective on Developing and Marketing Clinical Trials, Courtney Droms, Michael Ferguson, Karen Giuliano
Scholarship and Professional Work - Business

The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors, Bui My, Courtney Droms, Georgiana Cracium
Scholarship and Professional Work - Business

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2013

Take It Back: Dynamic Consumer Goals in Retail Customer Service Transactions, Courtney Droms
Scholarship and Professional Work - Business

PDF

2012

Gender Differences in Communication:Implications for Salespeople, Daniel McQuiston, Kathryn Morris
Kathryn A. Morris

Education and Ecotourism: A Framework and Analysis of Education in Ecolodges in Costa Rica and Panama, Gregory E. Osland, Robert D. Mackoy
Scholarship and Professional Work - Business

PDF

The Chinese Health Care System: An Analysis of the Current and Emerging Health Care Needs, Karen Giuliano, Courtney Droms
Scholarship and Professional Work - Business

PDF

2011

Eating with a Purpose:Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments, Courtney Droms, Rebecca Naylor, Kelly Haws
Courtney M. Droms

Beginnings of a Fulfilling Career, Gregory E. Osland
Gregory E. Osland

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Biz Prof Says Retailers Prepare for Post Recession Environment, Kathryn W. King
Kathryn King

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Consumer Choice Tactics for Common, Repeat Purchase Products: Using Tissues and Deodorant to Predict and Understand Consumer Behavior, Alicia Elizabeth Dixon
Undergraduate Honors Thesis Collection

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Do Green Lifestyle Consumers Appreciate Low Involvement Green Products?, Bela Florenthal, Priscilla Arling
Scholarship and Professional Work - Business

PDF

2010

Ecolodge Performance Goals and Evaluations, Gregory Osland, Robert Mackoy
Gregory E. Osland

Building Internet Trust: Signaling through Trustmarks, Aiken Damon, Greg Osland, Ben Liu, Robert Mackoy
Gregory E. Osland

Dimensions of Internet Commerce Trust, D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, Gregory E. Osland
Gregory E. Osland

Dimensions of Internet Commerce Trust, D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, Gregory E. Osland
Gregory E. Osland

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Dimensions of Internet Commerce Trust, D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, Gregory E. Osland
Gregory E. Osland

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Dimensions of Internet Commerce Trust, D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, Gregory E. Osland
Robert Mackoy

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Dimensions of Internet Commerce Trust, D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, Gregory E. Osland
Robert Mackoy

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Dimensions of Internet Commerce Trust, D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, Gregory E. Osland
Robert Mackoy

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Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel McQuiston
Gregory E. Osland

Gender Differences in Communication:Implications for Salespeople, Daniel H. McQuiston, Kathryn A. Morris
Daniel H. McQuiston

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Gender Differences in Communication:Implications for Salespeople, Daniel H. McQuiston, Kathryn A. Morris
Daniel H. McQuiston

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Gender Differences in Communication:Implications for Salespeople, Daniel H. McQuiston, Kathryn A. Morris
Daniel H. McQuiston

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Gender Differences in Communication:Implications for Salespeople, Daniel H. McQuiston, Kathryn A. Morris
Daniel H. McQuiston

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Gender Differences in Communication:Implications for Salespeople, Daniel H. McQuiston, Kathryn A. Morris
Daniel H. McQuiston

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Gender Differences in Communication:Implications for Salespeople, Daniel H. McQuiston, Kathryn A. Morris
Daniel H. McQuiston

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The Buying Center Concept: Fact or Fiction?, W. J. Johnston, Daniel H. McQuiston
Daniel H. McQuiston

The Buying Center Concept: Fact or Fiction?, W. Johnston, Daniel McQuiston
Daniel H. McQuiston

The Buying Center Concept: Fact or Fiction?, W. J. Johnston, Daniel H. McQuiston
Daniel H. McQuiston

The Buying Center Concept: Fact or Fiction?, W. J. Johnston, Daniel H. McQuiston
Daniel H. McQuiston

The Buying Center Concept: Fact or Fiction?, W. J. Johnston, Daniel H. McQuiston
Daniel H. McQuiston

Funding Opportunities for Young Investigators In Radiology, Robert W. Holden, Teresa Williams
Teresa Williams

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Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior, Daniel H. McQuiston
Daniel H. McQuiston

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The Effect of Perceived Personal Consequences on Participation and Influence in Organizational Buying, Daniel McQuiston, Peter Dickson
Daniel H. McQuiston

The Evaluative Criteria of Industrial Buyers: Implications for Sales Training,, Daniel H. McQuiston, Rockney G. Walters
Daniel H. McQuiston

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Confounds in the Measurement of Predictive Expectations, Richard A. Spreng, Robert Mackoy, Cornelia Dröge
Robert Mackoy

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Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel McQuiston
Daniel H. McQuiston

An Empirical Investigation of the Evaluative Criteria of Industrial Buyers, Daniel H. McQuiston, Rockney G. Walters
Daniel H. McQuiston

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How Brand Name and Packaging Quality Affect the Consumer Choice Process, Albert Edward Price
Undergraduate Honors Thesis Collection

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2009

How Much Risk Can You Handle?: The Development of a New Risk Tolerance Questionnaire, Courtney Droms, William Droms
Courtney M. Droms

Immigrant business enterprises: A classification framework conceptualization and test, Roberto Curci, Robert Mackoy
Robert Mackoy

Consumer Transformation: A Hero’s Journey, Courtney Droms, Aubrey Fowler
Courtney M. Droms

An Investigation into Individual’s Repeated Attempts at Behavior Change, Courtney Droms
Courtney M. Droms

Biz Prof Says Retailers Prepare for Post Recession Environment, Kathryn W. King
Scholarship and Professional Work - Business

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Meeting Employer Demands in Preparing Future Workforce: Using an Experimental Approach in a Freshmen Business Course, Kathryn King
Kathryn King

Beginnings of a Fulfilling Career, Gregory E. Osland
Scholarship and Professional Work - Business

PDF

Gender Differences in Communication:Implications for Salespeople, Daniel H. McQuiston, Kathryn A. Morris
Scholarship and Professional Work - Business

PDF

Eating with a Purpose:Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments, Courtney M. Droms, Rebecca Walker Naylor, Kelly L. Haws
Scholarship and Professional Work - Business

PDF

2008

High- Versus Low-Content National Cultures: Preferences for Type of Retailer and for Human Interaction, Gregory Osland, Bela Florenthal
Gregory E. Osland

Foundations and Evolution of a Research Career in International Marketing, Gregory Osland
Gregory E. Osland

A cross cultural study of corporate blogs in the U.S. and in Korea, Sunran Jeon, Seong No Yoon, Jongheon Kim
Scholarship and Professional Work - Business

PDF

2007

Vodcasting as a Tool for Recruiting Students, Kathryn King
Kathryn King

Dimensions of Internet Commerce Trust, D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, Gregory E. Osland
Scholarship and Professional Work - Business

PDF

Vodcasting for Student Recruitment, Kathryn King
Kathryn King

2006

Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel McQuiston
Robert Mackoy

The Impact of Emotional Warmth on Preference for Human Interaction and Channel Preference: A Cross-cultural Analysis, Gregory Osland, Bela Florenthal
Gregory E. Osland

2004

Issues in Ecolodge Management in Latin America, Gregory Osland, Robert Mackoy
Gregory E. Osland

Lodge Selection and Satisfaction: Attributes Valued by Ecotourists, Robert D. Mackoy, Gregory E. Osland
Scholarship and Professional Work - Business

PDF

Building Internet Trust: Signaling through Trustmarks, K. Damon Aiken, Ben S. Liu, Robert D. Mackoy, Gregory E. Osland
Scholarship and Professional Work - Business

Successful branding of a commodity product: The case of RAEX LASER steel, Daniel McQuiston
Scholarship and Professional Work - Business

2003

Successful branding of a commodity product: The case of RAEX LASER steel., Daniel McQuiston
Daniel H. McQuiston

Building Internet Trust: Signaling through Trustmarks, Aiken Damon, Greg Osland, Ben Liu, Robert Mackoy
Robert Mackoy

Ecolodge Performance Goals and Evaluations, Gregory Osland, Robert Mackoy
Robert Mackoy

2002

The Effects of Subliminal Messages in Print Advertisements, Jamie Lynne Wilfong
Undergraduate Honors Thesis Collection

PDF

2001

Using Role Plays in the Personal Selling Class: Some Suggestions, Daniel McQuiston
Daniel H. McQuiston

Selecting International Modes of Entry and Expansion, Gregory E. Osland, Charles R. Taylor, Shaoming Zou
Scholarship and Professional Work - Business

PDF

2000

A Conceptual Model for Building and Maintaining Relationships between Manufacturers' Representatives and Their Principals., Daniel McQuiston
Daniel H. McQuiston

Foreign Market Entry Strategies of Japanese MNCs, Charles R. Taylor, Shaoming Zou, Gregory E. Osland
Scholarship and Professional Work - Business

PDF

1998

Confounds in the Measurement of Predictive Expectations, Richard A. Spreng, Robert Mackoy, Cornelia Dröge
Scholarship and Professional Work - Business

PDF

1995

Learning through International Strategic Alliances: Processes and Factors that Enhance Marketing Strategy Effectiveness, Gregory E. Osland, Attila Yaprak
Scholarship and Professional Work - Business

PDF

1994

Environmental Marketing: Bridging the Divide between the Consumption Culture and Environmentalism, Robert Mackoy, Roger Calantone, Cornelia Dröge
Robert Mackoy

Successful Operating Strategies in the Performance of U.S.-China Joint Ventures, Gregory E. Osland
Scholarship and Professional Work - Business

PDF

Funding Opportunities for Young Investigators In Radiology, Robert W. Holden, Teresa Williams
Scholarship and Professional Work

PDF

1993

Negotiation in Channels of Distribution: Conditions, Behavior, and Outcomes, Gregory E. Osland, Lloyd M. Rhinehart
Scholarship and Professional Work - Business

1991

The Effect of Perceived Personal Consequences on Participation and Influence in Organizational Buying, Daniel H. McQuiston, Peter R. Dickson
Scholarship and Professional Work - Business

PDF

Origins and Development of the Product Life Cycle Concept, Gregory E. Osland
Scholarship and Professional Work - Business

PDF

1990

"Doing Business in China: A Framework for Cross-Cultural Understanding, Gregory E. Osland
Scholarship and Professional Work - Business

1989

An Empirical Investigation of the Evaluative Criteria of Industrial Buyers, Daniel H. McQuiston, Rockney G. Walters
Scholarship and Professional Work - Business

PDF

The Evaluative Criteria of Industrial Buyers: Implications for Sales Training,, Daniel H. McQuiston, Rockney G. Walters
Scholarship and Professional Work - Business

PDF

Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior, Daniel H. McQuiston
Scholarship and Professional Work - Business

PDF

1984

The Buying Center Concept: Fact or Fiction?, W. J. Johnston, Daniel H. McQuiston
Scholarship and Professional Work - Business