Virtual World Affordances: Enhancing Brand Value, SoRa Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, Sunran Jeon
Scholarship and Professional Work - Business

Strategic Implications of the Open-Market Paradigm Under Digital Convergence: The Case of Small Business C2C, Sunran Jeon, So Ra Park, L. A. Digman
Scholarship and Professional Work - Business

A cross cultural study of corporate blogs in the U.S. and in Korea, Sunran Jeon, Seong No Yoon, Jongheon Kim
Scholarship and Professional Work - Business

ASP Effects in the Small Size Enterprise: A Case of Bizmeka of Korea Telecom, Hwanyoung Kim, Sunran Jeon, Jongheon Kim
Scholarship and Professional Work - Business