Analysis and Direction for the Changing World of Breakfast Cereal Advertising: A Content Analysis of 1998-99 Television Advertisements

Author

Megan Ann Lane, Butler University

Date of Award

2000

Degree Type

Thesis

Degree Name

Honors Thesis

Department

Journalism

Abstract

This investigation sought to build on past content analysis of children-focused advertising to better understand how advertisers have responded to the changing television advertising market. It is important because little attention has been paid to the effects of cable specialization and FCC regulations on the methods and appeals used in children-focused advertising.

Recommended Citation

Lane, Megan Ann, "Analysis and Direction for the Changing World of Breakfast Cereal Advertising: A Content Analysis of 1998-99 Television Advertisements" (2000). Undergraduate Honors Thesis Collection. 58.
https://digitalcommons.butler.edu/ugtheses/58