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Word Ways

Authors

John Henrick

Abstract

The cosmetology of cliches is commonly regarded as an art not so much black as dismal, comparable to the refurbishment of rubbish. Yet, when the underlying concept of the cliche is sufficiently fundamental and compelling, it is not unusual for a phrase that has grown contemptible through familiarity to be reconditioned in popular usage with the aid of such standard devices as metonymy, metaphor, alliteration and rhyme.

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