Abstract
People turn to shopping as an emotional outlet. This article focuses on the concept of retail therapy highlighting the personal benefits, possible issues, and research development surrounding the topic. Negative connotations regarding retail therapy exist, and today, scholars are reexamining retail therapy as a distress-motivated act of consumption from a psychological and emotional perspective. A variety of perspectives can be used to analyze shopping therapy as a face-to-face transaction, an online experience, and a simulated experience in order to explain the emotional component related to shopping.
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