Government and Corporate Communication Practices: Do the Differences Matter?
Document Type
Article
Publication Date
4-2010
Publication Title
Journal of Applied Communication Research
First Page
189
Last Page
213
DOI
https://doi.org/10.1080/00909881003639528
Abstract
This study investigates the differences and similarities in communication practices between the public and private sectors. Through a survey of 976 government and corporate communicators, 12 organizational attributes previously identified in research on the government communication decision wheel (Liu & Horsley, 2007; Liu & Levenshus, 2008) were tested. The results indicated differences between the two groups in budgets, political influence, communication frequency, public pressure, interaction with other organizations, media coverage frequency, media coverage evaluation, and impact of legal frameworks as they relate to communication practices. No significant differences in diversity of publics, opportunities for professional development, participation in organizational leadership, or management support for communication between the two groups were found. The findings allowed for refinement of this developing model of government communication.
Rights
The version of record can be found through Taylor & Francis.
Recommended Citation
Liu, Brooke; Horsley, J. Suzanne; and Levenshus, Abbey, "Government and Corporate Communication Practices: Do the Differences Matter?" (2010). Scholarship and Professional Work - Communication. 152.
https://digitalcommons.butler.edu/ccom_papers/152
