This study reports common challenges and opportunities 49 government public relations professionals face in the United States of America (U.S.) when communicating internally and externally. Following on from the primary public sector attributes proposed by Liu and Horsley (2007), the in-depth interviews revealed 13 common attributes that affected government communication practices. The study’s findings are useful for practitioners entering the government communication field in the U.S. and elsewhere, practitioners in other sectors who collaborate with government communicators, and academics developing communication theory for the under-researched public sector.
This article was originally published in PRism, 2010, Volume 7, Issue 1.
Liu, B. F., & Levenshus, A. B. (2010). Public relations professionals’ perspectives on the communication challenges and opportunities they face in the public sector. PRism 7(1): http://www.prismjournal.org