Document Type
Article
Publication Date
7-30-2007
Publication Title
Center for Media and Social Impact
First Page
1
Last Page
20
Additional Publication URL
http://www.cmsimpact.org/sites/default/files/public_radio_report3.pdf
Abstract
Through a survey of US public radio stations and case studies of four stations successfully using social media, this study provides a snapshot of the realities for US public radio stations wanting to use social media to engage audiences. Results of a survey of 77 station staff, along with case studies of four stations' social media projects, reveal ambivalence about social media.
Rights
Originally published by Analysis & Policy Observatory (APO) under a Creative Commons Attribution-Non-Commercial 3.0 Australia (CC-BY-NC 3.0 AU) License in Center for Media and Social Impact, July 2007.
Recommended Citation
Levenshus, Abbey B., "Public media's social media experiments: risk, opportunity, challenge" (2007). Scholarship and Professional Work - Communication. 197.
https://digitalcommons.butler.edu/ccom_papers/197
