Center for Media and Social Impact
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Through a survey of US public radio stations and case studies of four stations successfully using social media, this study provides a snapshot of the realities for US public radio stations wanting to use social media to engage audiences. Results of a survey of 77 station staff, along with case studies of four stations' social media projects, reveal ambivalence about social media.
Originally published by Analysis & Policy Observatory (APO) under a Creative Commons Attribution-Non-Commercial 3.0 Australia (CC-BY-NC 3.0 AU) License in Center for Media and Social Impact, July 2007.
Levenshus, Abbey B., "Public media's social media experiments: risk, opportunity, challenge" (2007). Scholarship and Professional Work - Communication. 197.