Motivational Differences Among Viewers of Traditional Sports, Esports, and NBA 2K League
Document Type
Article
Publication Date
July 2020
Publication Title
Communication & Sport
DOI
https://doi.org/10.1177/2167479520942738
Abstract
Although there have been significant strides in terms of understanding motivations for esports participation and consumption, there has been limited research done with regard to the consumption of specific games and titles within esports. Previous work has focused primarily on esports in general. This study extends the body of esports motivations research by examining motivations for consuming NBA 2K content. Based on the use of a quasi-experiment, results indicate that people consume a specific esport (NBA 2K) for different motivations than esports generally. This suggests that esports should not be considered a monolithic concept.
Recommended Citation
Rogers, Ryan; Farquhar, Lee; and Mummert, Jacob, "Motivational Differences Among Viewers of Traditional Sports, Esports, and NBA 2K League" (2020). Scholarship and Professional Work - Communication. 232.
https://digitalcommons.butler.edu/ccom_papers/232
