Title
Do you enjoy TV, while Tweeting? Effects of multitasking on viewer’s transportation, emotions and enjoyment.
Document Type
Article
Publication Date
June 2019
Publication Title
Journal of Broadcasting & Electronic Media
First Page
231
Last Page
249
DOI
10.1080/08838151.2019.1622340
Abstract
The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative and enjoyment of a TV sitcom, mediated through affective experiences. In a between-subjects experiment, participants watched a TV show with or without tweeting about it. The findings support the assumption that media multitasking decreases people’s experience of transportation, which then impairs their emotional responses; reduced emotions further decrease enjoyment of the show. However, trait empathy does not moderate the impact of concurrent TV-viewing and tweeting.
Recommended Citation
Park, Suji; Xu, Xiaowen; Rourke, Brenda; and Bellur, Saraswathi, "Do you enjoy TV, while Tweeting? Effects of multitasking on viewer’s transportation, emotions and enjoyment." (2019). Scholarship and Professional Work - Communication. 263.
https://digitalcommons.butler.edu/ccom_papers/263
