Document Type
Article
Publication Date
2015
Publication Title
Journal of Communication Inquiry
First Page
1
Last Page
18
DOI
http://dx.doi.org/10.1177/0196859915580349
Abstract
This essay examines the first season of Storage Wars and suggests the program helps mediate the putative crisis in American masculinity by suggesting that traditional male skills are still essential where knowledge supplants manual labor. We read representations of “men at work” in traditionally “feminine” consumer markets, as a form of masculine recuperation situated within the culture of White male injury. Specifically, Storage Wars appropriates omnivorous consumption, thrift, and collaboration to fit within the masculine repertoire of self-reliance, individualism, and competition. Thus, the program adapts hegemonic masculinity by showcasing male auction bidders adeptly performing feminine consumer practices. Whether the feminine is assimilated into the male body or represented as its Other, we contend that the expressions of masculinity in Storage Wars render women obsolete and subjugated in the marketplaces of the 21st-century economy and contribute to the mediation of the contemporary crisis in masculinity.
Rights
This is a post-print version of an article originally published in Journal of Communication Inquiry, 2015.
.The version of record is available through: Sage.
Recommended Citation
Rademacher, Mark A. and Kelly, Casey R., "“I’m Here to Do Business. I’m Not Here to Play Games.” Work, Consumption, and Masculinity in Storage Wars" (2015). Scholarship and Professional Work - Communication. 91.
https://digitalcommons.butler.edu/ccom_papers/91
Included in
Critical and Cultural Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Mass Communication Commons
