Eating with a Purpose:Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments

Authors

Courtney M. Droms, Butler UniversityFollow
Rebecca Walker Naylor
Kelly L. Haws

Document Type

Article

Publication Date

2009

Publication Title

Journal of Public Policy and Marketing

First Page

221

Last Page

233

DOI

http://dx.doi.org/10.1509/jppm.28.2.221

Abstract

Marketers of food products have recently introduced a variety of “functional foods” that promise consumers improvements in targeted physiological functions. However, despite the proliferation of functional food health claims promising more than basic nutrition, little is known about consumer responses to these claims, particularly in information environments in which inconsistent information may be available about the efficacy of a particular functional ingredient.

Rights

© 2009, American Marketing Association

Journal of Public Policy and Marketing Home Page

Recommended Citation

Droms, Courtney M.; Naylor, Rebecca Walker; and Haws, Kelly L., "Eating with a Purpose:Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments" (2009). Scholarship and Professional Work - Business. 101.
https://digitalcommons.butler.edu/cob_papers/101