Document Type

Conference Proceeding

Publication Date

1991

Publication Title

Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought

First Page

68

Last Page

84

Additional Publication URL

http://learn.quinnipiac.edu/charm/CHARM%20proceedings/Proceedings%20Vol.%205.htm

Abstract

Underpinnings and recognition of the product life cycle concept are found in the writings of sociologists, anthropologists, economists, and marketers of the last two centuries. The fashion cycle and advertising spiral are antecedents of the well-known graphic form of the PLC that has been discussed for the last forty years.

Rights

This is an electronic copy of a conference proceeding. Archived with permission. The author(s) reserves all rights.

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