Pomegranate Juice Can Do THAT? Navigating the Jurisdictional Landscape of Food Health Claim Regulation in a Post-POM Wonderful World

Authors

Hilary G. Buttrick, Butler UniversityFollow
Courtney Droms Hatch, Butler UniversityFollow

Document Type

Article

Publication Date

2016

Publication Title

Indiana Law review

First Page

267

Last Page

304

DOI

http://dx.doi.org/10.18060/4806.0068

Abstract

Thirty years ago, the most the consumer expected out of his or her morning glass of juice was a little extra vitamin C. By 2010, the consumer expected a lot more. POM Wonderful’s pomegranate juice, for instance, promised to improve cardiovascular health, treat erectile dysfunction, and combat prostate cancer.¹ Those claims made orange juice look a little pathetic. Of course, those wild promises also landed POM Wonderful in hot water with the Federal Trade Commission (“FTC”) for misleading the public with scientifically unsubstantiated health claims.²

Rights

This article was originally published open access in Indiana Law Review, 2016, Volume 49, Issue 2.

Recommended Citation

Buttrick, Hilary G. and Droms Hatch, Courtney, "Pomegranate Juice Can Do THAT? Navigating the Jurisdictional Landscape of Food Health Claim Regulation in a Post-POM Wonderful World" (2016). Scholarship and Professional Work - Business. 256.
https://digitalcommons.butler.edu/cob_papers/256