The Buying Center Concept: Fact or Fiction?
Document Type
Conference Proceeding
Publication Date
1984
Publication Title
AMA Winter Educators' Conference Proceedings
First Page
141
Last Page
144
Additional Publication URL
http://www.worldcat.org/oclc/752874048
Abstract
Focuses on the significance of organizational buying behavior. Importance of purchase decision; Factors affecting collective behavior and performance; Interaction of socioeconomic field.
Rights
The version of record can be found through World Cat.
Recommended Citation
Johnston, W. J. and McQuiston, Daniel H., "The Buying Center Concept: Fact or Fiction?" (1984). Scholarship and Professional Work - Business. 46.
https://digitalcommons.butler.edu/cob_papers/46
COinS
Notes
Full-text not available due to publisher restrictions. Article can be purchased through the American Marketing Association.