Document Type

Article

Publication Date

2006

Publication Title

Issues in Information Systems

First Page

202

Last Page

207

Additional Publication URL

http://www.iacis.org/iis/iis_articles.php?volume=7&issue=2

Abstract

This research studied the problem of B2C and C2C
consumers’ attitudes towards trust of the business
transaction process in China by using the
“Consumer Attitudes towards Trust in the e-
Business Model.” Four factors in the model were
analyzed, privacy, security, financial institution and
trusted seal. From this analysis, the conclusion on
the consumers’ attitudes was drawn.

Rights

This article was originally published in Issues in Information Systems,2006, Volume 7, Issue 2.

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