Document Type

Article

Publication Date

2-2009

Publication Title

Advances in International Marketing

First Page

95

Last Page

107

DOI

http://dx.doi.org/10.1108/S1474-7979(2009)0000019012

Additional Publication URL

http://www.emeraldinsight.com/doi/book/10.1108/S1474-7979%282008%2919

Abstract

In 1989 I decided to join the doctoral program in Marketing at Michigan State University (MSU). Although I had been accepted into the doctoral programs at several universities, including UCLA and the University of Washington, I chose MSU because of its strong reputation in International Marketing, and its emphasis on managerial applications. Tamer Cavusgil had recently joined the MSU faculty and had just initiated the Center for International Business Education and Research. I wanted to learn from him as my mentor and dissertation chair, and was encouraged by the potential resources available through the CIBER to do international research. This decision to come to MSU and to be a student of Tamer Cavusgil is a decision I have never regretted, and that has enabled me to become a successful, full professor, engaged in a career in International Marketing.

Rights

'This article is © Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.'

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