Date of Award
Spring 5-11-2002
Degree Type
Thesis
Degree Name
Honors Thesis
Department
Business
Abstract
One very controversial topic within advertising is subliminal advertising. There are many studies about the subject of subliminal messages and their effects (Trappey, 1996). This type of advertising uses subliminal stimuli, messages presented so fast or so softly or so masked by other messages that one is not aware of "seeing" or "hearing" them (Hawkins, Best, Coney, 1995). When marketers put subliminal messages in advertising, they create subliminal advertising. Subliminal advertising, therefore, involves the use of words, pictures, and shapes that are purposely inserted into advertising materials so that the viewers of the material perceive the imagery at a subconscious level, rather than at a conscious level (Rogers and Seiler, 1994).
Recommended Citation
Wilfong, Jamie Lynne, "The Effects of Subliminal Messages in Print Advertisements" (2002). Undergraduate Honors Thesis Collection. 61.
https://digitalcommons.butler.edu/ugtheses/61