The Ebb and Flow of Modern Entertainment Pricing: The Children's Museum of Indianapolis’ Change to Dynamic Pricing

Indianapolis, IN

The Indianapolis Children's Museum is a world-renowned leader in the museum and the entertainment industry, making any change it makes worth noticing. Said museum working with Digonex Technologies recently adopted a dynamic ticket price plan, where the price of tickets changes daily based on certain variables. Why such a successful organization chose to change its price plan, how this change is being presented to the public, and what the desired effects of the change are all questions that need an answer. I plan to research the basics of dynamic pricing, study the local media reaction to the Museum's change, and speak with both the Children's Museum and Digonex Technologies to get these answers. The results will be displayed as a poster presentation. The Indianapolis Children's Museum is an industry leader making a change that could signal a trend for other museum and entertainment organizations to follow, a trend that needs to be studied.