Types of Fantasy Sports Users and Their Motivations
Abstract
Over 15 million people participate in online fantasy sports. Applying a uses and gratifications framework, we use Q-methodology, a quantitative means for developing typologies of people, to examine types of online fantasy sports users and their motivations. Five types of players emerged, with casual players, skilled players, and isolationist thrill-seekers being the three most common types. Differences among types of users were primarily associated with two motivations—arousal and surveillance—while entertainment, escape, and social interaction motivations were judged to be less important. The minimal importance of social interaction to fantasy sports users in this study was unexpected, based on previous research, and implies that not all online communities build or maintain relationships.