Business & Economics
Market Potential for Charitable Giving in People Under Forty
Document Type
Poster Presentation
Location
Indianapolis, IN
Subject Area
Business & Economics
Start Date
11-4-2014 12:00 PM
End Date
11-4-2014 1:00 PM
Sponsor
Mike Wiese (Anderson University)
Description
Introduction: My name is Jordan Poortenga and I am applying to present my research in the Butler Undergraduate Research Conference for April 2014. I worked as a research analyst with Advancement Associates, Inc to evaluate open ended questions. The research objective is to highlight the importance of utilizing quantitative and qualitative data to better support a research conclusion. The research topic was to evaluate the charitable disposition of persons under the age forty. Data was taken from an international survey conducted by Advancement Associates, Inc. to evaluate constituency members of the Mennonite Central Committee USA and Canada in the last five years. The three research questions for this project are:
- 1) What are the charitable interests of people under forty?
- 2) What are the preferred communication mediums of persons under the age of forty?
- 3) Is there market potential for people under the age of forty to support the Mennonite Central Committee and how best to build relationships with younger constituency members to gain their support
Process: Research was collected via Survey Monkey survey and traditional mail. Objective question structures utilized a variety of scaling approaches. Data was analyzed in SPSS using t-tests, Anova and Tukey tests, as well as any other sample testing that was required for data evaluation. Open ended questions were summarized in Excel, coded, and evaluated based on frequency of drivers to derive trends in responses. The two types of data findings were then compared to help create a stronger research conclusion.
Conclusion: "Young people want to support MCC and represent fertile ground for future relationship building. Among the youth who responded to the study, willingness and ability to contribute to MCC are apparent." Ways of effectively engaging young persons with the aid and development activities of MCC emerge from the analysis.
Market Potential for Charitable Giving in People Under Forty
Indianapolis, IN
Introduction: My name is Jordan Poortenga and I am applying to present my research in the Butler Undergraduate Research Conference for April 2014. I worked as a research analyst with Advancement Associates, Inc to evaluate open ended questions. The research objective is to highlight the importance of utilizing quantitative and qualitative data to better support a research conclusion. The research topic was to evaluate the charitable disposition of persons under the age forty. Data was taken from an international survey conducted by Advancement Associates, Inc. to evaluate constituency members of the Mennonite Central Committee USA and Canada in the last five years. The three research questions for this project are:
- 1) What are the charitable interests of people under forty?
- 2) What are the preferred communication mediums of persons under the age of forty?
- 3) Is there market potential for people under the age of forty to support the Mennonite Central Committee and how best to build relationships with younger constituency members to gain their support
Process: Research was collected via Survey Monkey survey and traditional mail. Objective question structures utilized a variety of scaling approaches. Data was analyzed in SPSS using t-tests, Anova and Tukey tests, as well as any other sample testing that was required for data evaluation. Open ended questions were summarized in Excel, coded, and evaluated based on frequency of drivers to derive trends in responses. The two types of data findings were then compared to help create a stronger research conclusion.
Conclusion: "Young people want to support MCC and represent fertile ground for future relationship building. Among the youth who responded to the study, willingness and ability to contribute to MCC are apparent." Ways of effectively engaging young persons with the aid and development activities of MCC emerge from the analysis.