Psychology
Portrayals of Female Agency in the Media: Effects on Girls' Sense of Future Self
Document Type
Oral Presentation
Location
Indianapolis, IN
Subject Area
Psychology
Start Date
13-4-2018 9:00 AM
End Date
13-4-2018 10:15 AM
Sponsor
Ellen Altermatt (Hanover College)
Description
This study examines the way in which elementary and middle school aged girls ages 5 to 15 are affected by portrayals of female agency in the media. The 36 participants (n = 36) in the study will be recruited from Girls Inc., a program that believes in young girls becoming “strong, smart, and bold.” Girls will be randomly assigned to one of three possible conditions. One group will view agentic ads, the second will view non-agentic ads, and the third group will view ads that have nothing to do with agency in the media. After viewing the ads for a short amount of time, girls will be asked to draw and describe themselves as they believe they will look in the future. Age and self-esteem will be examined as moderators. The images and descriptions will be coded for the theme of agency.
Portrayals of Female Agency in the Media: Effects on Girls' Sense of Future Self
Indianapolis, IN
This study examines the way in which elementary and middle school aged girls ages 5 to 15 are affected by portrayals of female agency in the media. The 36 participants (n = 36) in the study will be recruited from Girls Inc., a program that believes in young girls becoming “strong, smart, and bold.” Girls will be randomly assigned to one of three possible conditions. One group will view agentic ads, the second will view non-agentic ads, and the third group will view ads that have nothing to do with agency in the media. After viewing the ads for a short amount of time, girls will be asked to draw and describe themselves as they believe they will look in the future. Age and self-esteem will be examined as moderators. The images and descriptions will be coded for the theme of agency.