Sociology

Character Sexualization: Marvel and Detective Comics

Presenter Information

Ian Melton, Butler University

Document Type

Oral Presentation

Location

Indianapolis, IN

Subject Area

Sociology

Start Date

13-4-2018 9:00 AM

End Date

13-4-2018 10:15 AM

Description

This paper examines the sexualization of characters in Marvel and Detective Comics (DC) animated movies. A content analysis was used to assess the amount and types of sexualization that occur within 8 (4 from each company) of the animated movies these two companies have produced. Three categories for sexualization were used, Sexualized Poses, Sexual Comments and Sexual Outfits, with specific examples of each category being looked at. Results show that both companies do sexualize their characters. However, DC sexualized their characters more than Marvel in the animated movies. The most common form of sexualization in both companies was body hugging or skin tight clothing. Results also showed that Marvel movies seem to be geared towards younger audiences while DC movies seem geared towards older males.

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Apr 13th, 9:00 AM Apr 13th, 10:15 AM

Character Sexualization: Marvel and Detective Comics

Indianapolis, IN

This paper examines the sexualization of characters in Marvel and Detective Comics (DC) animated movies. A content analysis was used to assess the amount and types of sexualization that occur within 8 (4 from each company) of the animated movies these two companies have produced. Three categories for sexualization were used, Sexualized Poses, Sexual Comments and Sexual Outfits, with specific examples of each category being looked at. Results show that both companies do sexualize their characters. However, DC sexualized their characters more than Marvel in the animated movies. The most common form of sexualization in both companies was body hugging or skin tight clothing. Results also showed that Marvel movies seem to be geared towards younger audiences while DC movies seem geared towards older males.