Communication & Media Studies
Attractiveness in Today's Society
Document Type
Oral Presentation
Location
Indianapolis, IN
Subject Area
Communication & Media Studies
Start Date
11-4-2014 10:45 AM
End Date
11-4-2014 12:00 PM
Sponsor
Mike Rowley (Huntington University)
Description
Research over the past 30 years clearly suggests that a person's attractiveness matters, especially in social contexts. Americans spend lots of time and money trying to look their best, whether its clothes, physique, hair style or jewelry. The purpose of this research is to examine the perceptions associated with women who wear make-up. Specifically, a 2x3 factorial design will examine differences between the age of a woman (young and middle-aged) and three make-up conditions (no make-up, light make-up and heavy make-up). Will the age of the woman affect perceptions people have of her? Will the quantity of make-up affect perceptions? The dependent variables include: trustworthiness, competence, reliability, and motivation.
Attractiveness in Today's Society
Indianapolis, IN
Research over the past 30 years clearly suggests that a person's attractiveness matters, especially in social contexts. Americans spend lots of time and money trying to look their best, whether its clothes, physique, hair style or jewelry. The purpose of this research is to examine the perceptions associated with women who wear make-up. Specifically, a 2x3 factorial design will examine differences between the age of a woman (young and middle-aged) and three make-up conditions (no make-up, light make-up and heavy make-up). Will the age of the woman affect perceptions people have of her? Will the quantity of make-up affect perceptions? The dependent variables include: trustworthiness, competence, reliability, and motivation.
