Here you will find scholarly and other professional works of faculty specializing in Strategic Communication.
Submissions from 2021
Exploring Bottled Water Purchase Intention via Trust in Advertising, Product Knowledge, Consumer Beliefs and Theory of Reasoned Action, Carolyn A. Lin and Xiaowen Xu
Effects of Website Credibility and Brand Trust on Responses to Online Behavioral Advertising, Xiaowen Xu, Tai-Yee Wub, and David J. Atkin
Submissions from 2019
A content analysis case study of media and public trust in Japan: After the quake, Rose G. Campbell
Submissions from 2017
Panacea, placebo or prudence: Perspectives and constraints for corporate dialogue, Øyvind Ihlen and Abbey Levenshus
The Minimized Face of Internal Communication: An Exploration of How Public Relations Agency Websites Frame Internal Communication and its Connection to Social Media, Abbey Levenshus and Laura Lemon
The art of engagement: dialogic strategies on Twitter, Abbey Levenshus and Beth Sundstrom
Marketplace commodification of risk communication: Consequences for risk bearers and implications for public relations, Michael J. Palenchar, Robert L. Heath, Abbey Levenshus, and Laura Lemon
Submissions from 2016
Bringing the Digital World to Students: Partnering with the University Communications Office to Provide Social Media Experiential Learning Projects, Courtney Childers and Abbey Levenshus
A mixed-methods approach to assessing actual risk readership on branded drug websites, Mariea Hoy and Abbey Levenshus
Building context-based knowledge of government social media communication through an ethnographic study of the US Coast Guard, Abbey Levenshus
Submissions from 2015
A Humanistic Approach to Understanding Child Consumer Socialization in US Homes, Lucy Atkinson, Michelle R. Nelson, and Mark A. Rademacher
The Paradox of Public Diplomacy on the Web: An Empirical Analysis on Interactivity and Narratives of Nation-States' Ministry of Foreign Affairs Web Sites, Hyung Min Lee, Kevin Y. Wang, and Yejin Hong
“Get Rich or Die Buying:” The Travails of the Working-Class Auction Bidder, Mark A. Rademacher
Building an intelligent government, intelligent city, and intelligent citizenry through ICTs: Smart city innovations in New Taipei City, Taiwan, Kevin Y. Wang and Chao-Ming Wu
Submissions from 2014
Vitamin D An Examination of Physician and Patient Management of Health and Uncertainty, Keisa Bennett, Brandi N. Frisby, Laura E. Young, and Deborah Murray
Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher and Kevin Y. Wang
Media Versus Individual Frames and Horizontal Knowledge Gaps: A Study of the 2010 Health Care Reform Debate Online, Kevin Y. Wang, David J. Atkin, and Tuen-Yu Lau
Viral Marketing, Kevin Y. Wang and Mark A. Rademacher
Clearing the Smoke: Understanding Organizational Change Communication and Misalignment in High-Risk Contexts, Laura E. Young
Submissions from 2013
E-Government in Public Diplomacy: An Exploratory Analysis on Factors Affecting Interactive Interfaces in Ministry of Foreign Affairs Web Sites, Hyung Min Lee and Kevin Y. Wang
Mapping Large International Corporations’ Interactive Web Utilization and Examining Variances in Web Interactivity, Hyung Min Lee and Kevin Y. Wang
Review of the book Taking Our Country Back: The Crafting of Networked Politics, Abbey Levenshus
Mapping Web Interactivity: A Comparative Study of Congressional Campaign Websites, Kevin Y. Wang, Hyung Min Lee, David Atkin, and Cheonsoo Kim
Fair and Square?: An examination of the relationships among classroom justice and relational teaching messages, Laura E. Young, Sean M. Horan, and Brandi N. Frisby
Submissions from 2012
Communication practices of US elected and non‐elected officials : Toward a new model of government communication, Brooke Liu, Abbey Levenshus, and J. Suzanne Horsley
Mixing Metaphors: Sociological and Psychological Perspectives on Virtual Communities, Kevin Y. Wang
Submissions from 2010
Comparisons of U.S. Government Communication Practices: Expanding the Government Communication Decision Wheel, J. Suzanne Horsley, Brooke Liu, and Abbey Levenshus
Online Relationship Management in a Presidential Campaign: A Case Study of the Obama Campaign's Management of Its Internet-Integrated Grassroots Effort, Abbey Levenshus
Government and Corporate Communication Practices: Do the Differences Matter?, Brooke Liu, J. Suzanne Horsley, and Abbey Levenshus
Public relations professionals’ perspectives on the communication challenges and opportunities they face in the U.S. public sector, Brooke Liu and Abbey Levenshus
Democratic Deliberation in Online Consultation Forums: A Case Study of the Casino Debate in Singapore, Kevin Y. Wang
Sense of Community and Political Mobilization in Virtual Communities: The Role of Dispositional and Situational Variables, Kevin Y. Wang
Submissions from 2009
Review of the book Public relations: Strategies and tactics (9th ed.), Abbey Levenshus
Submissions from 2008
Public service in the information age: A study of e-government in Taiwan, T. Y. Lau, Kevin Y. Wang, and David Atkin
Online Forums as an Arena for Political Discussions: What Politicians and Activists can Learn from Teachers, Kevin Y. Wang
Submissions from 2007
Public media's social media experiments: risk, opportunity, challenge, Abbey B. Levenshus