Here you will find scholarly and other professional works of faculty in Marketing and Management.
Submissions from 2020
Becoming an insurance company may be easier than partnering with one, Zachary S. Finn
Understanding the Effects of Colleague Participation and Public Cause Proximity on Employee Volunteering Intentions: The Moderating Role of Power Distance, Jundong Hou, Ling Qian, and Chi Zhang
Submissions from 2017
Perceptions of personal risk in tourists’ destination choices: nature tours in Mexico, Gregory E. Osland, Robert Mackoy, and Marleen McCormick
Song Product Characteristics and Music Commercial Performance, Arilova A. Randrianasolo and Jeremiah Sala
Submissions from 2016
Effectuation, Not Being Pragmatic or Process Theorizing, Remains Ineffectual: Responding to the Commentaries, Richard J. Arend, Hessam Sarooghi, and Andrew C. Burkemper
Submissions from 2015
Effectuation as Ineffectual? Applying the 3E Theory-Assessment Framework to a Proposed New Theory of Entrepreneurship, Richard J. Arend, Hessam Sarooghi, and Andrew C. Burkemper
A Question of Culture: The Impact of College Major on Preferences for Different Types of Company Culture, Kathryin Carroll and Courtney Droms Hatch
The Effectiveness of Social Responsibility Courses in Higher Education, Courtney Droms Hatch and Sheryl-Ann Stephen
The Routledge Companion to International Entrepreneurship, Stephanie A. Fernhaber and Shameen Prashantham
What Are the Most Important Factors for Accounting Information Quality and Their Impact on AIS Data Quality Outcomes?, Hongjiang Xu
Submissions from 2014
Entrepreneurial Orientation and International Scope: The Differential Roles of Innovativeness, Proactiveness, and Risk-Taking, Li Dai, Vladislav Maksimov, Brett Anitra Gilbert, and Stephanie A. Fernhaber
The Stakeholder Approach: A New Perspective on Developing and Marketing Clinical Trials, Courtney Droms, Michael Ferguson, and Karen Giuliano
Is More Always Better? Risk Trade-offs among Internationalizing New Ventures, Stephanie A. Fernhaber and Patricia P. McDougall-Covin
When do Domestic Alliances help Ventures Abroad? Direct and Moderating Effects from a Learning Perspective, Hana Milanov and Stephanie A. Fernhaber
The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors, Bui My, Courtney Droms, and Georgiana Cracium
Submissions from 2013
Take It Back: Dynamic Consumer Goals in Retail Customer Service Transactions, Courtney Droms
Untangling the Relationship between New Venture Internationalization and Performance, Stephanie A. Fernhaber
International Exposure Through Network Relationships: Implications for New Venture Internationalization, Stephanie A. Fernhaber and Dan Li
Beating Competitors to International Markets: The Value of Geographically Balanced Networks for Innovation, Pankaj C. Patel, Stephanie A. Fernhaber, Patricia P. McDougall-Covin, and Robert P. van der Have
Q&A Platforms Evaluated Using Butler University Q&A Intelligence Index, Trent Ritzenthaler, Richard Fetter, and Ginger Lippert
M-commerce development in developing country: Users’ perspective, Hongjiang Xu
The Effect of Perceived Security on Consumers’ Intent to Use, Satisfaction and Loyalty to M-commerce in China, Hongjiang Xu
Submissions from 2012
How Do Young Firms Manage Product Portfolio Complexity? The Role of Absorptive Capacity and Ambidexterity, Stephanie A. Fernhaber and Pankaj C. Patel
The Chinese Health Care System: An Analysis of the Current and Emerging Health Care Needs, Karen Giuliano and Courtney Droms
Education and Ecotourism: A Framework and Analysis of Education in Ecolodges in Costa Rica and Panama, Gregory E. Osland and Robert D. Mackoy
Internships and the Assessment of Student Learning, William K. Templeton, Karel A. Updyke, and Robert B. Bennett
Organization’s Top Management and Other System Users’ Perceptions towards Data Quality Performance and Expectations, Hongjiang Xu
Do M-Commerce User’s Expectations Reflect Reality?, Hongjiang Xu and Jiayun Yang
Submissions from 2011
The Effect of Virtuality on Individual Network Centrality and Performance in On-going, Distributed Teams, Priscilla Arling and Mani Subramani
The Challenge of Implementing an ERP System in a Small and Medium Enterprise – A Teaching Case of ERP Project Management, Hongjiang Xu, Patrick J. Rondeau, and Sakthi Mahenthiran
Boundary work: An interpretive ethnographic perspective on negotiating and leveraging cross-cultural identity, Noriko Yagi and Jill Kleinberg
Submissions from 2010
The Impact of Interorganizational Imitation on New Venture International Entry and Performance, Stephanie A. Fernhaber and Dan Li
Submissions from 2009
Eating with a Purpose:Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments, Courtney M. Droms, Rebecca Walker Naylor, and Kelly L. Haws
Venture Capitalists as Catalysts to New Venture Internationalization: The Impact of Their Knowledge and Reputation Resources, Stephanie A. Fernhaber and Patricia P. McDougall-Covin
International Entrepreneurship: Leveraging Internal and External Knowledge Sources, Stephanie A. Fernhaber, Patricia P. McDougall-Covin, and Dean Shepherd
The Impact of Early Imprinting on Evolution of New Venture Networks, Stephanie A. Fernhaber and Hana Milanov
Biz Prof Says Retailers Prepare for Post Recession Environment, Kathryn W. King
Gender Differences in Communication:Implications for Salespeople, Daniel H. McQuiston and Kathryn A. Morris
Beginnings of a Fulfilling Career, Gregory E. Osland
High-versus Low-Context National Cultures: Preferences for Type of Retailer and for Human Interaction, Gregory E. Osland and Bela Florenthal
The Bad News and the Good News: The Long-term Consequences of Having Used an Alternative Work Schedule, Margaret Padgett, Lynn Harland, and Steven B. Moser
Submissions from 2008
International Entrepreneuship and Geographic Location: An Empirical Examination of New Venture Internationalization, Stephanie A. Fernhaber, Brett Anitra Gilbert, and Paticia P. McDougall
Spoiled Brands: Protecting Your Company's Goodwill and Assets from Food Contamination Claims, Zachary S. Finn, Timothy Anderson, and Donald Lund
Strategic Implications of the Open-Market Paradigm Under Digital Convergence: The Case of Small Business C2C, Sunran Jeon, So Ra Park, and L. A. Digman
A cross cultural study of corporate blogs in the U.S. and in Korea, Sunran Jeon, Seong No Yoon, and Jongheon Kim
ASP Effects in the Small Size Enterprise: A Case of Bizmeka of Korea Telecom, Hwanyoung Kim, Sunran Jeon, and Jongheon Kim
Can Leaders Step Outside of the Gender Box? An Examination of Leadership and Gender Role Stereotypes, Margaret Y. Padgett, Craig B. Caldwell, and Andrew Embry
Virtual World Affordances: Enhancing Brand Value, SoRa Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, and Sunran Jeon
Building momentum for business school curriculum change: Measurable lessons from a pilot course in real business experience, Mark Uchida, Craig B. Caldwell, Friel Terry, and Lawrence J. Lad
Submissions from 2007
Dimensions of Internet Commerce Trust, D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, and Gregory E. Osland
Exploring the Role of Industry Structure in New Venture Internationalization, Stephanie A. Fernhaber, Patricia P. McDougall, and Benjamin M. Oviart
Not Every Risk Manager Needs To Become An ERM, Zachary S. Finn
Ecotourism in Latin America: Four Types of Birding Tours, Gregory E. Osland
Submissions from 2006
Promoting Investments in Intangible Organizational Assets through Aligned Incentive Compensation Plans, Susan B. Hughes, Craig B. Caldwell, and Kathy A. Paulson Gjerde
"When are the Japanese Japanese?" Negotiating Japanese Cultural Identity in a Japan-US Binational Organization, Noriko Yagi
Submissions from 2005
The Relationship between Pre-Employment Expectations, Experiences, and the Length of Stay in Public Accounting, Margaret Y. Padgett, Kathy Paulson Gjerde, Susan B. Hughes, and Carolyn J. Born
Value Chain Responsibility: A Farewell to Arm's Length, Robert Phillips and Craig B. Caldwell
Submissions from 2004
Building Internet Trust: Signaling through Trustmarks, K. Damon Aiken, Ben S. Liu, Robert D. Mackoy, and Gregory E. Osland
A Bayesian Network Estimation of the Service-Profit Chain for Transport Service Satisfaction, Ronald D. Anderson and Robert D. Mackoy
What do you Charge? It Depends., Zachary S. Finn
Lodge Selection and Satisfaction: Attributes Valued by Ecotourists, Robert D. Mackoy and Gregory E. Osland
Successful branding of a commodity product: The case of RAEX LASER steel, Daniel McQuiston
Submissions from 2001
Selecting International Modes of Entry and Expansion, Gregory E. Osland, Charles R. Taylor, and Shaoming Zou
Submissions from 2000
Foreign Market Entry Strategies of Japanese MNCs, Charles R. Taylor, Shaoming Zou, and Gregory E. Osland
Reward contingency, unemployment, and functional turnover, Chuck R. Williams
Submissions from 1999
Understanding Research on Values in Business: A Level of Analysis Framework, Bradley R. Agle and Craig B. Caldwell
Submissions from 1998
Multinationals in China: Responding to Host Government Pressures, Ingmar Bjorkman and Gregory E. Osland
Where all the Children are Above Average: A Meta analysis of the Performance Appraisal Purpose Affect, J. Jawahar and Chuck R. Williams
The Use of Multiple-Party Perspectives in International Joint Venture Research, Gregory E. Osland and S. Tamer Cavugsil
Confounds in the Measurement of Predictive Expectations, Richard A. Spreng, Robert Mackoy, and Cornelia Dröge
Effects of Library Instruction on University Students’ Satisfaction with the Library: A Longitudinal Study, Anthony Stamatoplos and Robert Mackoy
International Entry Mode Choice by U.S. and Japanese MNCs: A Cross-cultural Assessment of the Transaction Cost Analysis Framework, Charles R. Taylor, Shaoming Zho, and Gregory E. Osland
Correcting turnover correlations: A critique, Chuck R. Williams and L. H. Peters
The EXPERF Scale: A Cross-National Generalized Export Performance Measure, Shaoming Zou, Charles R. Taylor, and Gregory E. Osland
Submissions from 1996
Performance Issues in U.S.–China Joint Ventures, Gregory E. Osland and S. Tamer Cavugsil
Submissions from 1995
Social Contracting as a Trust Building Process of Network Governance, Lawrence J. Lad and Jerry M. Calton
Entrepreneurship in a Transition Economy: An Examination of Venture Creation in Hungary, M. A. Lyles, L. S. Baird, and J. Burdeane Orris
Learning through International Strategic Alliances: Processes and Factors that Enhance Marketing Strategy Effectiveness, Gregory E. Osland and Attila Yaprak
Submissions from 1994
Successful Operating Strategies in the Performance of U.S.-China Joint Ventures, Gregory E. Osland
Another Look at The Relationship Between Performance and Voluntary Turnover, Chuck R. Williams and Linda P. Livingstone
Submissions from 1993
Negotiation in Channels of Distribution: Conditions, Behavior, and Outcomes, Gregory E. Osland and Lloyd M. Rhinehart
A Process Model On the Formation of Multinational Stategic Alliances, Gregory E. Osland and Attila Yaprak
Recruiting Sources and Posthire Outcomes for Job Applicants and New Hires: A Test of Two Hypotheses, Chuck R. Williams, Chalmer E. Labig, and Thomas H. Stone
Submissions from 1992
Impediments to Timely Delivery of New Products at an Industrial Products Firm, Barry E. King and Richard J. Penlesky
Submissions from 1991
Origins and Development of the Product Life Cycle Concept, Gregory E. Osland
Submissions from 1990
"Doing Business in China: A Framework for Cross-Cultural Understanding, Gregory E. Osland
Submissions from 1989
Collaborative Approaches to the Sociopolitical Environment: The Emergence of Issues Management Alliances, Douglas R. Austrom and Lawrence J. Lad
Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior, Daniel H. McQuiston
Submissions from 1987
Goal importance, self-focus and the goal setting process, Chuck R. Williams and John R. Hollenbeck
Submissions from 1986
Turnover functionality versus turnover frequency: A note on work attitudes and organizational effectiveness, Chuck R. Williams and John R. Hollenbeck
Submissions from 1984
The Buying Center Concept: Fact or Fiction?, W. J. Johnston and Daniel H. McQuiston
Submissions from 1983
Industry Self-Regulation: An Economic, Organizational, and Political Analysis, Lawrence J. Lad and Anil K. Gupta